Beyoncé performed earlier this week at the Country Music Awards (CMAs), I didn’t see the performance but heard about it on the radio. My initial thought was “What in the world is she doing at a country music award show?” I don’t know Bey personally [obviously] but it’s no secret that she makes bold and strategic moves to stay in formation, share her brand, and reach new audiences.

Well, I think we have to be willing to do the same in our personal lives. For some of us, it may mean joining professional groups or attending events that fall outside of our expertise in order to meet new people and introduce them to the work we do or simply to engage with others who can offer a different perspective. 

And this doesn’t just apply to our professional lives. As Christians our goal is to mature and develop the characteristics of Jesus Christ, become disciples (one who whole-heartedly seeks to follow the life and example of Jesus), and make disciples. Discipleship doesn’t happen overnight but we start by sharing the “brand” of Jesus Christ with not only believers but non-believers as well. So, just as we attend women’s empowerment brunches, conferences, etc. to share our brand, product offerings, services, etc., we must be just as diligent about sharing the word of God with those who don’t know Him well or don’t know Him at all. It doesn’t necessarily mean passing out tracts (small pamphlets used for religious purposes), as we are often presented with unique opportunities to share through conversation, service, etc. Pay attention and act on those moments that God graciously gives you to tell others about Him.

How will you share the brand of Jesus Christ today?

All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age 1  Matthew 28:19-20 (NLT)